Michelin annual road safety campaign - Michelin Safe on The Road (MSoR)

Michelin, the world’s leading tyre manufacturer, launched their annual road safety campaign, Michelin Safe on The Road (MSoR), to further drive their commitment on mobility safety in Malaysia. The road safety campaign aims at highlighting the importance of tyre maintenance and periodic checks as part of good road safety practices.

For the entire month of May, Michelin experts and staff will be conducting thorough assessments on tyre conditions for the public at various locations throughout Malaysia.

During the launch, Michelin Malaysia’s Commercial Director for B2B, Muhammad Arya Subrata said, “Safety is synonymous with Michelin. This is an important aspect of our societal commitment, whether by providing tyres with uncompromising quality or relentlessly initiating road safety programmes. Malaysia recorded its highest number of road accidents ever last year and this urgently calls for a greater road safety awareness. As the festive season approaches, the Michelin Truck will go from place to place to remind the public that tyres, being the first line of defence on the road, are key to ensuring their own safety  during their journey.”

It is common knowledge that accidents on the road occur due to reckless driving but more often than not, it is also caused by vehicle failure due to a lack of maintenance. Tyres are one of the most critical safety parts of a vehicle as it is where braking happens. As part of the MSOR Truck Roadshow, in-truck road safety education will be provided as well as complimentary tyre checks including air pressure, tread wear and overall tyre condition. Michelin consultants will be on site several locations nationwide from 11AM to 8PM to evaluate the condition of the tyres and provide valuable advice on how to prolong the lifespan of the tyres. Participating motorists will also be receiving car service voucher with free Petron card worth RM50 when they spend in Michelin Expert Centre.

Last year, Michelin successfully conducted 1,100 tyre checks in more than 26 locations nationwide. This year, with the support of its longstanding partners Petron and Tesco as well as the addition of Aeon Big, the MSoR campaign will expand to more locations in the North and South of Peninsular Malaysia.

“We want to reach out to more local communities this year so the MSoR truck will make pitstops at more locations in Kuala Lumpur and Selangor in addition to Perak, Penang and Johor Bahru. Increasing our touchpoints is instrumental to spreading greater awareness on tyre safety and improving our safety on the road,” Pascal added.

The campaign kicked off at Desa ParkCity today and will begin its tour from 3 – 29 May, 2019 at petrol stations and hypermarkets nationwide.

Michelin Safe on The Road (MSoR) Truck Roadshow schedule is as below:

LOCATION

VENUE

DATE

TIME

Kuala Lumpur & Selangor

The Waterfront @ Desa Park City

Tuesday, 30 April

11am – 8pm

Petron Sri Kembangan Raya

Friday, 3 May

Tesco Extra Cheras

Saturday, 4 May

Tesco Shah Alam

Sunday, 5 May

Petron Puchong 1 @ OUG

Monday, 6 May

Petron Bandar Baru Klang

Tuesday, 7 May

Petron Bandar Menjalara

Wednesday, 8 May

Johor Bahru

Tesco Mutiara Rini

Saturday, 11 May

Petron New Skudai

Sunday, 12 May

Petron Taman Jaya

Monday, 13 May

Petron New Skudai

Tuesday, 14 May

Petron Taman Jaya

Wednesday, 15 May

AEON Batu Pahat

Saturday, 18 May

Malacca

Tesco Melaka

Sunday, 19 May

Penang

Petron Jalan Kelawai

Thursday, 23 May

Petron Perai SS

Friday, 24 May

Tesco Extra Seberang Jaya

Saturday, 25 May

Petron Permatang Batu

Sunday, 26 May

Petron Ayer Itam

Monday, 27 May

Petron Jalan Tengah

Tuesday, 28 May

Perak

Petron Jalan Kidd

Wednesday, 29 May